A primary goal of every quick-service restaurant should be to drive more sales. However, this is often easier said than done. Many businesses overlook the impact that their signage can have on their revenue. Believe it or not, the use of digital signage by QSRs has been shown to lead to an increase of 3% in margin per transaction. However, not all signage is created equal. Far too many QSRs miss out on sales due to subpar digital menu board design.
